Good branding is more than just a logo

Good branding is often underestimated, undervalued and miss understood. You only get one chance to make a good first impression! That first impression needs to be clear and effective.

Too few medium sized businesses understand how they are perceived in the marketplace. They may be a new business or they may be established but their branding hasn't evolved. They may have undervalued the effect branding has on their customers, or they may not have understood them at all.

Good branding should work hard for a business and be a powerful sales tool. It should develop its own unique personality and differentiate itself from others by connecting on an emotional level.

In this session, Dean Craig (Art Director and Designer at Flux Creative) discusses the essence of good branding that applies to all businesses and provides some interesting examples to illustrate the importance of getting it right.

Sound interesting? Watch his 30 minute presentation below.