Insights
How to choose the right digital marketing agency
When it comes to growth, hiring a marketing agency is one of the most important decisions a business can make. The right agency can act as a true extension of your team, bringing expertise, creativity and strategic insights that help you reach your goals faster. Understandably with so many agencies ...
People-first content and SEO
In the competitive race to rank well with search engines these days, business owners are commonly falling into the trap of writing their website content for search engines and not for human consumption. The difference may only be subtle but Search Engines are smart enough now to pick up the ...
Ecommerce and Online Marketing setup for Startups
Launching an eCommerce website for a startup means that you are starting from scratch and most likely have no or a very little audience. The foundation should be based on a strong branding and a user-friendly, SEO-optimised website. Success also depends on a holistic multi channel approach. By integrating marketing ...
How to optimise a website for AI Powered Search
From Google’s Search Generative Experience (SGE) to AI chat platforms like Gemini, ChatGPT, Perplexity and Microsoft Copilot, Artificial Intelligence is rapidly changing how web users find products, services and information. Unlike traditional search engines, AI-powered search provides direct, conversational answers, summarised insights and brand recommendations, often without the user ever ...
Benefits of using AIssie AI chatbot on a website
AI chatbots are transforming the way businesses interact with customers. They provide instant, personalised and informative support and lead generation in multiple languages any time of day or night. They were once considered the realm of larger companies but now any business can gain value by integrating an AI chatbot ...
Creating vector files from AI generated logos
Ok, so you've generated a fantastic looking AI logo, which is typically a rasterised image (made of pixels), but you’ve found that it doesn’t look very good when enlarged or printed. Typically AI generated logos are only good for viewing at about business card size at best, because they are ...
Traps when creating a logo using an AI generator
AI has transformed the way businesses approach branding, making it easier than ever to create logos and visual identities in just a few clicks. From sleek design platforms to instant logo generators, the possibilities feel endless. However there are several common pitfalls to look out for when creating a logo ...
How does the Facebook algorithm work for organic posts?
In 2025 Facebook’s algorithm has become an AI-driven discovery engine designed to show content that users are more likely to enjoy and engage with. This shift is a big change for creators, brands and users, because what we see is now guided less by who we know and more by ...
How does the Instagram algorithm work for organic posts?
The Instagram algorithm for organic posts isn’t a single equation. It’s a collection of algorithms designed to respond to how users engage with different features. The algorithms have one goal, to make users stay on the app longer, by delivering content they'll find relevant and interesting. This is achieved by ...
How does the LinkedIn algorithm work for organic posts?
LinkedIn’s organic post algorithm is designed to prioritise content that drives meaningful engagement and keeps users on the platform. Initial Filtering Before a LinkedIn post is shown to others, LinkedIn's algorithm performs a quick scan to classify it. This initial scan assesses the post's relevance, readability, and overall quality to ...
How much should a small to medium sized business spend on marketing?
Marketing is essential for every business, no matter the size or industry. Without it, potential customers may never know your brand exists. Marketing not only increases visibility and sales but informs potential customers about your products or services. It also helps to build trust and credibility in your business. The ...
How to choose the best Content Management System (CMS) for your business website
Choosing the best Content Management System (CMS) for your business requires careful consideration of many factors, such as your functionality needs, goals, scalability requirements and budgets. Websites are a long-term investment strategy, building and growing a successful online presence typically requires time and effort. As your business grows, you’ll want ...
Why a good user experience is important for your website
User Experience (UX) refers to the overall experience a person has while interacting with a website. Think of it as the entire journey a visitor takes when they land on a site. How easy it is for them to navigate the pages and to achieve their goals. A good user ...
Holistic Digital Marketing
A Strategy for Success!
For businesses seeking long-term success, it is essential to have a holistic approach to digital marketing. At Flux Creative, we view all aspects of marketing as interconnected rather than in isolation. Our methods combine all marketing channels and technologies into the one singular strategy to deliver a seamless customer experience ...
Factors that can impact cost of logo design
Back in 1971 by Carolyn Davidson, a graphic design student, designed the iconic Nike swoosh for a mere $35. Many logos have been designed on the back of a napkin over the years. This method can lead to results, it’s definitely the exception and certainly doesn’t take into consideration the ...
What are Facebook and Instagram Advantage+ ads?
Advantage+ ads are Meta's AI-powered advertising solutions designed to optimise ad performance across Facebook, Instagram, Messenger and Meta Audience Network. These ad types leverage machine learning to automate ad targeting, placement and creative delivery to maximise outcomes. Advantage+ currently offers two main campaign types Advantage+ Shopping Campaigns which are optimised ...
How to build an effective landing page for your Google Ads
When running Google Ads, landing pages play a big part in turning clicks into customers. When a user clicks your ad, they expect to land on a page that's relevant and reflects what they saw in the ad. If they don't find what they are after immediately, they're more likely ...
Are Google Ads Smart Campaigns Effective?
Google Smart Campaigns are a simplified and automated type of advertising campaign within Google Ads. They are designed to help small businesses easily create and manage online ads. The ads are published on Google Search, Google Maps, YouTube, Gmail and other Google partner websites. Smart Campaigns utilise Google's machine learning ...
Google Ads (AdWords) explained
Google Ads, previously known as Google AdWords, is an online advertising platform that allows advertisers to display ads across various channels, including Google search results, websites, YouTube and mobile apps. Google Ads enables businesses to reach potential customers precisely when they are searching for products or services relevant to their ...
WebinOne CMS an Unlimited Digital Experience Platform (DXP)
WebinOne, former Treepl CMS, was launched October 2024. WebinOne is a Digital Experience Platform (DXP) with an agency-focused approach in mind. The architecture has been designed with scalability as it’s key building block. The flexible platform supports a wide range of custom development solutions, ensuring websites can grow and adapt ...
How to choose the right digital marketing agency
Ecommerce and Online Marketing setup for Startups
How to optimise a website for AI Powered Search
Benefits of using AIssie AI chatbot on a website
Creating vector files from AI generated logos
Traps when creating a logo using an AI generator
How does the Facebook algorithm work for organic posts?
How does the Instagram algorithm work for organic posts?
How does the LinkedIn algorithm work for organic posts?
How much should a small to medium sized business spend on marketing?
How to choose the best Content Management System (CMS) for your business website
Why a good user experience is important for your website
Holistic Digital Marketing
A Strategy for Success!
Factors that can impact cost of logo design
What are Facebook and Instagram Advantage+ ads?
How to build an effective landing page for your Google Ads
Are Google Ads Smart Campaigns Effective?