Digital Marketing Starts with Research

Marketing research is a critical tool for businesses to gather valuable data about their target market and specific industry sector. When working with new clients, we always start with a review to get a better understanding of their business, digital setup, digital marketing needs and competitors.

A strategic marketing plan always starts with research. To optimise the outcome and return on marketing investment, we review analytics and tracking data to understand markets and user behaviours.

We study the performance of our clients digital channels, then use that data to engineer marketing strategies and, if required, make changes to the set-up.

Some areas we investigate

Brand consistency and messaging across all digital customer touch points.
Technical SEO and user experience across the website.
SEO performance and existing content marketing strategies.
Quality of social media channel setup and content strategy.
Competitor analysis including missed keyword opportunities.
Email newsletter strategies and marketing automation.
Quality of analytics and KPI tracking.
PPC Advertising including Google Ad Words, Facebook and Instagram ads setup, performance and ROI.
Google MyBusiness setup and other listings opportunities.
And much more

Why digital channel research is important

Audience Insights: Digital channel research provides insights into how an audience behaves online, what content they consume and how they prefer to interact with brands.

Channel Optimisation: By analysing different digital channels such as websites, social media, email, or search engines, we can identify which platforms are most effective for a business. This allows us to allocate resources more efficiently and target audiences more precisely.

Competitor Analysis: Understanding how competitors are using digital channels can help us identify gaps in marketing strategies, discover new opportunities and stay ahead of the competition.

KPI Measurement: Digital channel research enables us to track the performance of campaigns across different platforms. This data helps us to refine strategies, improve ROI and make data-driven decisions.

Adaptation to Trends: The digital landscape is constantly evolving. Researching digital channels keeps us informed about the latest trends, technologies and consumer behaviours, allowing us to adapt quickly and maintain a competitive edge.

Conclusion

It is important to regularly evaluate your digital marketing channels to identify which ones are performing well and which ones need improvement. This enables you to optimise your strategy, allocate resources more effectively and increase your return on investment.

Digital channel evaluations also help maintain a consistent brand message and experience for your audience.

As your business objectives change over time your marketing channels may need to be adjusted. Also don't forget, consumer preferences and behaviours change over time. Research will heIp identify those changes and help you find new opportunities in the marketplace.

Feel free to reach out to Flux Creative if you have any questions or need help with your digital marketing strategy.